Stream UK delivers Microsoft PlayReady for Silverlight
Monday, September 28th, 2009
Stream UK has become one of only six companies worldwide to implement the PlayReady DRM for Silverlight.
Content owners, mobile operators, service providers, and device manufacturers are looking to offer more content to more consumers, through more business models, than ever before. Microsoft PlayReady technology is a content access and protection technology designed to meet these needs for digital entertainment content, products, services, and devices.
Microsoft PlayReady protects content by encrypting data files. There is no need to hide files, make them inaccessible, or put special protection in place when files are transmitted from system to system. In other words, operating system requirements and high-security, file-transport mechanisms are not needed. However, copying a file and giving it to a friend will not enable that friend to use the file if it’s protected by PlayReady. To use an encrypted file, users need a license. This license is the primary way to exercise control over content (the encrypted file). A license is granted to a single client (such as a media player) or a domain (such as a home network). The license will not function on other clients or other domains.
Each license contains rights and restrictions that define exactly how the content may be used and under what conditions. For example, a music file license may enable a “right to play” but restrict the “right to export (burn) to CD.” The license might be valid for the period between October 1, 2009, and November 1, 2009. There may be multiple licenses for a single file. A user will be able to access and use his or her content so long as one of the licenses grants the right, and the restrictions do not prevent access.
Stream UK are a Playready service provider and have the ability to deliver Playready licenses to you or your business. If you wish to discuss Playready please contact us HERE
