Tuesday, December 13th, 2011
We can spot significant changes from watching live music on television over the last few years. Lighting and special effects have become more dramatic and flamboyant whilst broadcast video and audio quality has complemented the technology in our homes. But probably just as noticeable, we have seen a rapid increase in crowds holding rectangular devices at live music events, creating a sea of LCD displays all capturing the spectacle ahead.
So what has caused such an up-rise in user generated content? Well some research has categorised UGC creators into two subjective groups; the implicit and the explicit. Those with explicit incentives can see tangible rewards for capturing and uploading their content. The culture bred within the larger video hosting websites encourages users to capture viral content that creates a large amount of hits, growing prospects of financial reward through advertising or simply internet stardom.
The first category however, classifies those with implicit incentives, consisting of content creators who seek no tangible award, except the opportunity to share something fairly significant with their online community.
2011 has been a momentous year for both national and international headlines, offering an abundance of opportunity for the public to capture their first-hand experiences as social events unfold. Probably the most notable being the capture of Muammar Gaddafi, filmed on multiple mobile devices and delivered to news broadcasters all over the world. In fact, the Arab Spring in general will be an event remembered for its strong reliance on UGC, to report fast unfolding events occurring in distant areas.
In the UK however, it was the England Riots that saw the largest single creation of implicit UGC. The UGC platform Stream CrowdSourcer that enables broadcasters such as the BBC and The Guardian to receive mass amounts of media content, saw its highest usage of the year during this period, a time when a large majority of news was portrayed by videos and images submitted by the public.
After the Royal Wedding, Capture of Bin Laden and Gaddafi, The England Riots, phone hacking, numerous protests and the Arab Spring, 2012 may struggle to compete with this year’s calendar of events. It will however see UGC and its creators in bigger numbers than ever, ready and waiting to give society’s side of the story.
Tags: 2012, Crowdsourcer, ugc, ugc platform, user generated content
Posted in Company News |
Tuesday, September 6th, 2011
London based online media company StreamUK today released statistics from one of their media platforms that shows its largest ever usage during the London Riots. Stream CrowdSourcer which is used by broadcasters such as BBC News and publishers such as The Guardian allows its user to receive mass amounts of multi-media content from all over the world, enabling the news service to evaluate and publish the best of those assets.
For the four days when the riots were most intense, StreamUK’s reports show over 7,000 submissions of both video and image content from citizens all over the country with a story to tell. The record number of submissions throughout this period stands as a 657% increase from the previous month: adding to a staggering total of over 24,000 submissions for the month of August.
Created in 2007, the CrowdSourcer platform has been used for various national and international campaigns to invite first-hand contributions from the public. As broadcasters and journalists become skilled in the use of user-generated content, CrowdSourcer, through its flexible API, is able to integrate further into internal workflows.
StreamUK CEO Duncan Burbidge notes that CrowdSourcer is becoming increasing valuable for news publishers worldwide; “User generated content has a fundamental place in news broadcasting, especially with mobile devices becoming more sophisticated. We’re continuing to invest in the platform by improving the intelligence of the search algorithms and image verification checks.”
Tags: Crowdsourcer, England, london, Riots, streamuk
Posted in Company News |
Monday, May 23rd, 2011
At the core of the product are comprehensive moderation tools allowing you to modify and approve content at a variety of levels. Reuters used the ingest, moderation and transcoding capabilities of the Newsdesk Transcoder to power the Times Square billboard as part of their ‘Everday Smiles’ campaign.
The BBC use it for all their user-submitted content and the repurposing of their own feed for partners. The Guardian Newspaper uses it for both incoming UGC and eliciting content based on a theme: http://www.guardian.co.uk/world/new-europe-your-videos
Tags: crowd, Crowdsourcer, crowdsourcing, crowdsourcing tool, streamuk
Posted in Company News |
Thursday, June 17th, 2010
Today Ogilvy London’s Digital Labs presents a day dedicated to exploring why 2010 really is the year of the Mobile.
Stream UK will be webcasting the speaker presentations live on the internet and to iPhone from 1.30pm and are exhibiting at the event throughout the day.
To watch the webcast click here
Tags: Crowdsourcer, iPhone, Stream Connect, Stream UK, Webcasting
Posted in Company News |
Monday, May 24th, 2010
Streamingmedia.com have published an article on Stream UK’s Stream Connect updates. Adrian Pennington spoke with Stream UK’s CEO Duncan Burbidge about the latest Stream Connect updates and it’s integration with Crowdsourcer.
To read the article click here
Tags: Crowdsourcer, Stream Connect, Stream UK, streaming media, streamingmedia.com
Posted in Company News |
