EDF Energy are helping twitter users contribute to the London 2012 celebrations by creating a light show that will be controlled by tweets happening every night during the London Olympic games.
StreamUK have provided its online video platform StreamMP which will broadcast the events live from a special EDF Microsite, as well as a hosted page on The Daily Mail website. StreamUK also provided live encoding services to multi-bit rate flash streaming every night for half an hour.
The magnificent broadcast also required a Satellite IP, which is located on a monument on the River Thames.
The company has developed a ground-breaking system to analyse tweets sent during the Games, which will then be converted into a 24-minute show to take place on the London Eye.
The project involved building a real-time social sentiment tracking, which splits the tweets into positive and negative conversations and filters them through a programme, which automatically generates them into a light show.
Gareth Wynn, EDF London 2012 programme director, said: “London 2012 will be celebrated through a series of remarkable moments that will be captured and shared by millions instantly on social media.
“Energy of the Nation pushes boundaries by allowing people to get behind the Games on Twitter and see the emotion of these key moments represented each night on this globally recognised icon of London.”
The show will also be broadcast live every day at 9pm on www.edfenergyofthenation.com.
To have your tweets contribute to the show, simply use the tag #Energy2012 or download the Energy2012 app from the iTunes store.