Webcasting for product launches

Stream UK have recently worked with Burson Marsteller to broadcast two of major electronic product launches to a global audience of journalist.

First was the July ‘Reveals’ webcasts, releasing information about Sony’s phone and music accessories. More recently, we delivered the launch of the Xperia X1 phone, and its associated animated campaign of Jonny X - 9 online ‘webisodes’ of an alternative thriller.

For both events, Stream UK were responsible for the filming, mixing, and broadcasting. The content was  delivered within branded microsites built by our in-house development team, which allowed the global audience to get involved with an interactive Q&A session

See the archived version of this webcast here: http://www.sonyericsson.com/premiere/webcast_archive.htm