World Book Day, the biggest book show on earth.

Overview

World Book Day is a world-wide event used to engage children with literature. In 2012 StreamUK were called upon by the organisation to stream the event to shundreds of schools world-wide. The event became the most successful European Childrens webcast of all time.

The event took place on the 1^st March and was watched by over 750,000 primary and nursery school children all over the world, with a high number of schools arranging the stream to be broadcast to multiple classes and year groups.

StreamUK built the microsite for the event and managed the registration system allowing tracking of all viewers accessing the online broadcast. The online video platform StreamMP was used to power the video and StreamUK technical support was made available to viewers worldwide.

HD Delivery

The option to view HD high quality content was enabled for schools around the world who wished to view in the content in classes of 30-90 pupils, to add even more clarity to content on the big screen.

Global distribution

StreamUK’s global content delivery partner Level3 were just as a reliable as ever, making sure that the content was made available to all corners of the globe.

Multiple devices

Multiple device and mobile compatibility was configured for schools and teachers who wished to broadcast the content to smaller audiences on smaller devices.

Great analytics

Although schools were broadcasting the content to large classes, World Book Day was still able to use the analytics tool to track a whole variety of statistics that enabled them to track the success of what was a lengthy webcast, delivery to over half a million viewers.

Appropriate social tools

The World Book Day event’s interactive success came from its ability to receive live questions by school children for the Authors presenting live. Children all over the world submitted questions thousands of questions.

UK-based Support

It was StreamUK’s biggest technology support demand to date. A team of highly diagnostic skilled employees were given the task of answering the phone to a variety of calls ranging from confirming on-demand availability dates, to solving bandwidth issues within certain locations.