The Guardian uses Media Hub for New Europe campaign.

Overview

The Guardian newspaper is one of the most respected and successful UK broadsheet newspapers.

In an effort to strengthen its online relationship with its readers and enhance interaction, The Guardian used Media Hub to enable video submissions from readers across Europe to debate which was the greatest country in Europe.

Media Hub was used to recieve, moderate and publish the best of over a thousands video submissions across the continent, as well as: transcoding and stardisation of all images and videos received an intuitive and fast evaluation system that quickly lets editors evaluate content integration with internal content management systems through email and web 2.0 technology.

Transcoding and standardisation

Content is received in a huge variety of formats and from a huge variety of devices over MMS, email, FTP, webform and dropped through the letterbox!
The transcoding back-end has multiple routes to ensure optimal and successful treament of content.

Verification of content

There is a system of seven checks in place which the team has been trained to use appropriately.

In addition, the intelligent search feature allows content to be ordered according to a configurable, 20-variable search system. That means you really can find the proverbial needle.

Verification of content

There is a system of seven checks in place which the team has been trained to use appropriately.

In addition, the intelligent search feature allows content to be ordered according to a configurable, 20-variable search system. That means you really can find the proverbial needle.

Workflow integrated

The Guardian has a six-flag system to ensure content goes through all the required checks before publication.

Connectors

Media Hub can connect with a huge variety of partners, everyone from distribution platforms like YouTube through to commercial partners of The Guardian.

Control of media assets

The unique ability of Media Hub to interpret and transform not only media but also XML has lead to the The Guardian using it for the repackaging of its own internal newsfeeds.