Online Media experts support Government’s ICT strategy

The Government’s bold step in changing the ICT framework has been embraced by the online media expert StreamUK, which has helped large organisations utilise new technology more beneficially for the last 11 years.

The London-based company has developed three online video products that offer solutions around webcasting administration, mass User Generated Content submission, and online video platform services, all of which are currently used by various public service organisations.

In times of austerity and belt-tightening, the streaming media industry has continued to thrive, as StreamUK reports nearly 50% growth in the last year alone. Streaming video content over the internet has eliminated large logistical costs for corporate organisations that traditionally use conferences and events to communicate with its members and affiliates. An event requiring hundreds or thousands of employees or potential consumers to be in one place can be webcast to all for a fraction of the cost. The medium also goes further in facilitating commercial ventures around content, adding revenue through monetisation, advertising and subscription models.

As the only webcasting provider to be a member of G-Cloud, the company passionately believes that innovation within technology solutions can bring efficiency to global communications as well as business spending. StreamUK co-founder and CEO, Duncan Burbidge, acknowledges that the government’s aim to embrace new technology will open up even more opportunities;

“Being familiar and compatible with modern technology has always been our top priority; therefore the government’s decision to change the ICT framework to embrace new technology and add provisions is a very positive notion, as it is one that StreamUK has continually worked towards.”

Founded in London in 2001, StreamUK claims the new change in the UK’s ICT framework will create a dynamic for businesses as well as the public service.

As a supplier for the BBC, StreamUK holds over ten years experience in providing web-based video solutions to enhance public technology services, but hopes the new G-Cloud framework will add even more agility to the way in which technology is used in the future.

StreamUK CTO Joe Bray claims that the cultural challenges are all part of providing a more technologically adapt public service;

“It’s essential for us as online media solution providers to maintain the same pace as technology creators. Only by anticipating change and embracing new ideas can we provide media consumers with contemporary demands. The government’s G-Cloud shares these aims and I believe it will create more awareness and technological intuition culturally”.

The online media expert also fully supports the Government’s focus on collaborative working and growth, with a view that opening up the public market place is crucial to widening consumer choice and collaboration between businesses in the online media industry. StreamUK currently work with a number of partners across various sectors to offer online video consumers the best possible user experience.

StreamUK is an official supplier for the government’s G-Cloud ICT strategy. The company has offices in London, Manchester, Madrid and Rome.

To find out more about what the company are doing in online media and streaming, please visit www.streamuk.com.