StreamUK has developed its Tribal Technology to give sports fans what they need from online video. TRIBAL is the acronym behind a suite of technolgies that are targetted at growing online fan communities. It selects the best in available technology and combines it in an accessible package.
Within the TRIBAL package, there is:
Twitter. Focus on the key social media tool. Share a well formatted tweet with a thumbnail that takes the fan back to the main site.
Realtime sharing. Sports are about moments – and sharing them. Key moments can be shared on social networks, with the most popular shares becoming community markers. You can utilise the expertise of those who have viewed to index the video for those that haven’t.
Intelligent delivery and Integrated. The player technology gets the bitrate and format right for the user and the device. Automatically. From Sony PS3 on old ADSL to the iPhone 2 on excellent Wifi, the delivery of an excellent video experience should be a problem solved by technology – not the fan. Integrated with your web CMS and integrated with your video workflow.
Your club is unique. The video experience should be too. And in a way that fans expect. Branded can be the background image to the player, the sound of the crowd as it loads, the colours used or something as simple as the font. It’s attention to detail that makes the experience resonate with the true fan. You’ve done it with your website, what about your video?
Reports that tell you what is working and what is not. From everywhere the content is viewed.
Some things work, some things don’t. But if you can’t measure them then you’ll never know and not be able to improve. Our reports have been designed to capture the views, shares, comments and interactions that allow you to see the difference between genuine fan engagement and marketing fizzle.
Liverpool FC has seen its video offering prosper since starting working with StreamUK in mid-2011. One of Europe’s very best clubs. We’re working with them to give a video experience to match. It’s very much a two-way process and it’s forever evolving.
Click play below to see an animated version of the above