Florence + The Machine: Webcasting behind the scenes.

It was the second time in less than 6 months that StreamUK were called upon to stream Florence + the Machine live to internet users across the country. On the 3rd of April, music agency LoveLive called upon its webcasting partner StreamUK who planned the production of a free and interactive multi-camera live stream of an exclusive Florence + the Machine concert for the charity Teenage Cancer Trust. The show saw the artist performing at London’s Royal Albert Hall accompanied by a full symphony orchestra.

Broadcast live via YouTube, the event gave fans access to fantastic high quality video with a choice of four camera angles and a ‘Super HD Directors Cut Mix’, both features were enabled through a custom built interactive flash player built by StreamUK that also included technological advancements to enable seamless switching to prevent audio glitches.

Now celebrating its 11th year in streaming live music, StreamUK encoded content of multiple qualities to four separate streams and optimised the software to meet YouTube guidelines. The content delivery network provider Level3 also played a major part in ensuring that the content was delivered in the highest quality to over 30,000 online viewers.

Florence And The Machine is just the latest in a huge list of artists that have called on StreamUK to perform for their fans on the digital stage. To find out more about more about how StreamUK’s media platform has been used, please click here for the 2011 StreamMP Review.