Company News
Wednesday, December 14th, 2011
The world renowned scotch whisky brand Glenfiddich has called upon Stream ES to stream, encode and create a microsite for an innovative virtual whisky tasting event, hosted by the Glennfiddich brand ambassador Ian Miller in Madrid.
The live streaming event will also include coverage of the brands distillery in Aberdeen Scotland, all part of a major marketing campaign that stems from a blog called ‘The Trend Explorer’, a Glenfiddich sponsored site that covers business, technology and lifestyle for those who like to keep up with the latest modern trends.
Stream ES was chosen due to its commitment and reliability for providing high quality streams despite capturing content from two European locations, which are over 1600 miles apart.
The live stream will take place at 18:00 GMT today (Wed 14th Dec). You can either catch the innovative streaming event on its dedicated microsite at http://staticcontent.streamuk.com/Glenfiddich, or logon to watch its live FaceBook feed at http://on.fb.me/uQgGrc.
Tags: Encoding, glenfiddich, StreamES, streamuk, Webcasting
Posted in Company News |
Tuesday, December 13th, 2011
We can spot significant changes from watching live music on television over the last few years. Lighting and special effects have become more dramatic and flamboyant whilst broadcast video and audio quality has complemented the technology in our homes. But probably just as noticeable, we have seen a rapid increase in crowds holding rectangular devices at live music events, creating a sea of LCD displays all capturing the spectacle ahead.
So what has caused such an up-rise in user generated content? Well some research has categorised UGC creators into two subjective groups; the implicit and the explicit. Those with explicit incentives can see tangible rewards for capturing and uploading their content. The culture bred within the larger video hosting websites encourages users to capture viral content that creates a large amount of hits, growing prospects of financial reward through advertising or simply internet stardom.
The first category however, classifies those with implicit incentives, consisting of content creators who seek no tangible award, except the opportunity to share something fairly significant with their online community.
2011 has been a momentous year for both national and international headlines, offering an abundance of opportunity for the public to capture their first-hand experiences as social events unfold. Probably the most notable being the capture of Muammar Gaddafi, filmed on multiple mobile devices and delivered to news broadcasters all over the world. In fact, the Arab Spring in general will be an event remembered for its strong reliance on UGC, to report fast unfolding events occurring in distant areas.
In the UK however, it was the England Riots that saw the largest single creation of implicit UGC. The UGC platform Stream CrowdSourcer that enables broadcasters such as the BBC and The Guardian to receive mass amounts of media content, saw its highest usage of the year during this period, a time when a large majority of news was portrayed by videos and images submitted by the public.
After the Royal Wedding, Capture of Bin Laden and Gaddafi, The England Riots, phone hacking, numerous protests and the Arab Spring, 2012 may struggle to compete with this year’s calendar of events. It will however see UGC and its creators in bigger numbers than ever, ready and waiting to give society’s side of the story.
Tags: 2012, Crowdsourcer, ugc, ugc platform, user generated content
Posted in Company News |
Thursday, December 8th, 2011
StreamUK CEO Duncan Burbidge announced the latest in a string of developments for the video management platform StreamMP, in an interview by TV Bay magazine at BVE North last month.
The latest development enables StreamMP users to time capture significant moments within live and on-demand video content. Becoming increasingly relevant to the sports industry, the new feature promises to increase user engagement whilst simultaneously enhancing share options for consumers.
The new StreamMP feature was recently utilised by Madrid’s BBVA benefit race, a marathon in which 12,000 runners were able to capture the moment they crossed the finished line and find that moment on-demand when watching it back online. The new development is also a great benefit for football fans and content owners when tracking goals and other events time specifically.
Tags: football, online video platform, platform, StreamMP, streamuk, video, Webcasting
Posted in Company News |
Monday, November 21st, 2011
The London based digital media experts provided complete webcasting services (multi-camera production, encoding and global delivery) for a huge variety of clients this year and toppled its previous record of 82 webcasts in 365 days.
With a remaining 41 days left of the year, StreamUK looks to total over 120 premium webcasts for 2011. The 100th webcast of the year was for the international insurance broker Marsh.
StreamUK has observed an overwhelming demand for webcasting from both the corporate and creative sectors. The need for companies to communicate more efficiently has become increasingly important, as organisations look to reap the benefits of modern technology and streaming innovation.
Jim Bryan, Marsh’s corporate visual and audio manager said; “Our webcast for [the World Energy Council] was a great success. StreamUK were instrumental in planning this and advising the WEC on the best solution for the launch.”
The streaming solutions provider has reported a 50% rise in webcasting enquiries over the last 12 months, delivered by its market leading webcasting platform ‘Stream Connect’. CEO Duncan Burbidge states:
“We have a great team that really makes an obvious difference to the quality of the webcast seen by the end user. Put simply, clients keep coming back.”
Tags: football, live streaming, online video platform, streamuk, Webcasting
Posted in Company News |
Monday, November 14th, 2011
The market leading online media solutions provider StreamUK will be showcasing its online media platform StreamMP at BVE North this month.
The platform has become a serious candidate for the ‘best OVP’ title after being the chosen online video management solution for football clubs, music agencies and online shopping retailers looking to share their content more effectively online.
Now celebrating its 10th birthday, StreamUK puts the products success down to detailed analytics, viewer engagement, usage and interaction reports, customisation options as well as its complete moderation interface. The platform also allows the user to add new live streams whenever they want whilst benefiting from UK-based support.
StreamUK is also becoming an integral service to the music industry, filming, encoding and streaming some of the most high profile gigs and events of the year live to StreamMP. This year alone has seen StreamUK successfully deliver online video for Florence + The Machine, PJ Harvey, Adele and McFly.
StreamUK will use its appearance at BVE as an opportunity to present some of its key case studies from clients including The Guardian, BBC, Liverpool FC and Barclaycard.
StreamUK is a UK market leading streaming solutions company with offices in Spain and Italy. As well as offering webcasting and online streaming services, the company has three distinct products. StreamMP is StreamUK’s own online video management platform, StreamConnect is a fully interactive webcasting platform and Stream CrowdSourcer is a user-generated content platform, which enables brands and broadcasters to receive and curate large amounts of data from a variety of devices.
Tags: BVE, BVE North, StreamMP, streamuk, Webcasting
Posted in Company News |
