StreamUK has developed its Tribal Technology to give sports fans what they need from online video. TRIBAL is the achronym behind a suite of technolgies that are targetted at growing online fan communities. It selects the best in available technology and combines it in an accessible package.
Within the TRIBAL package, there is:
Twitter. Focus on the key social media tool. Share a well formatted tweet with a thumbnail that takes the fan back to the main site.
Realtime sharing. Sports are about moments – and sharing them. Key moments can be shared on social networks, with the most popular shares becoming community markers. You can utilise the expertise of those who have viewed to index the video for those that haven’t.
Intelligent delivery and Integrated. The player technology gets the bitrate and format right for the user and the device. Automatically. From Sony PS3 on old ADSL to the iPhone 2 on excellent Wifi, the delivery of an excellent video experience should be a problem solved by technology – not the fan. Integrated with your web CMS and integrated with your video workflow.
Branded
Your club is unique. The video experience should be too. And in a way that fans expect. Branded can be the background image to the player, the sound of the crowd as it loads, the colours used or something as simple as the font. It’s attention to detail that makes the experience resonate with the true fan. You’ve done it with your website, what about your video?
Accurate
Reports that tell you what is working and what is not. From everywhere the content is viewed.
Some things work, some things don’t. But if you can’t measure them then you’ll never know and not be able to improve. Our reports have been designed to capture the views, shares, comments and interactions that allow you to see the difference between genuine fan engagement and marketing fizzle.
Liverpool
Liverpool FC has seen its video offering prosper since starting working with StreamUK in mid-2011. One of Europe’s very best clubs. We’re working with them to give a video experience to match. It’s very much a two-way process and it’s forever evolving.
Click play below to see an animated version of the above
StreamUK and Enda Sports and Media will be producing the first of a series of live sporting events this weekend when they broadcast the International Football Cup from Antalya, Turkey. The costs of delivering the event over the internet will be met by providing betting opportunities to viewers in place of the normal advertising or pay per view models.
The tournament includes top teams from Russia, Ukraine, Poland, Romania, Kazakhstan, Azerbaidjhan, Uzbekistan and Albania and will be broadcast live to the club websites. Including:
http://www.trt.net.tr
http://www.chechensport.com
http://www.fc-terek.ru
http://www.metalist.ua
http://www.laola1.tv
The match will also be shown at http://www.streamuk.com/antalya.asp
Matches take place from Saturday 1500 GMT with the full schedule being:
Match 1 : 28 Jan. 2012 Terek Grozny (Russia) vs Ordabasy (Kazakhstan)
Service start: 12:45 GMT
Service ends: 15:00 GMT
Match 2 : 30 Jan. 2012 Methalist Kharkov (Ukraine) vs Phaktakor (Ozbekistan)
Service start: 12:45 GMT
Service ends: 15:00 GMT
Match 3 : 01 Feb. 2012 Terek Grozny (Russia) vs Rapid Bucharest (Romania)
Service start: 12:45 GMT
Service ends: 15:00 GMT
Match 4 (Final) : 03 Feb. 2012
Service start: 14:45 GMT
Service ends: 17:00 GMT
‘Exploring the possibility of replacing ads with betting opportunities opens a whole range of possibilities for content owners. It puts the question to advertisers: can you beat the CPM available? The potential is obvious and we have not even utilised our targeting capabilities yet.’ Said Duncan Burbidge, CEO of StreamUK.
‘This represents a fantastic new outlet for our high-quality content. It marks the start of what I expect to be an important partnership.’ Commented Metin Dalman, VP Media Operations for Enda Sports and Media.
The online media and streaming expert StreamUK announced a partnership with Adswizz today that will dramatically increase the ad-revenues available to its StreamMP clients.
The integration of Adswizz’s targeted advertising solution will enable StreamUK clients to monetise their online video and audio content far more effectively and profitably than previous ‘blind’ solutions.
The partnership is a significant step forward for both companies who can now offer innovative monetisation options to an ever-growing demand in the market place. The integration looks to provide solutions for both video and audio media and target some of the UK’s largest content owners.
StreamUK CTO Joe Bray said; “The ingenious demographically-targeted advertising and seamless ad insertion capabilities at Adswizz really do match up to today’s monetisation demands. This partnership won’t only make it easier for our clients to capitalise on their content but it will also bring innovation to online advertising engagement in 2012. “
StreamUK were founded in 2001 and offer a suite of online media products. Adswizz technology will be integrated with StreamMP which is the companies online video platform now used by a huge variety of large content owners from sports businesses such as Liverpool FC to e-commerce Web TV channels such as Argos TV.
Adswizz is an innovative technology provider in online audio and video advertising solutions with offices in California and Europe. Adswizz is gradually becoming the leading global advertising solution provider to the online audio and radio industries.
Choosing the right online video platform is crucial to having a successful online video strategy. As a platform that enables your audience to access your content, it’s also a device that you can use to measure the success and learn more about your audience to build a community and increase engagement.
Content owners frequently ask about the benefits of StreamMP over video hosting sites such as YouTube, but I must first explain that although they serve some similar requirements they are two quite different platforms.
YouTube by nature was born to serve the user generated content network. Today it has become arguably the most efficient tool for Joe Public to upload, share and distribute media content with a global community, whereas StreamMP is a customisable media management platform controlled independently by its user. Not only does the content owner manage their content via StreamMP, but they can also control the distribution and manage their own online community.
This brings us on to the first component that sets these two platforms apart. 48 hours of content are uploaded to the YouTube community every minute, contributing to a staggering 8 years of content every day. Content owners that hope to benefit from YouTube would be aware that although they may have their own channel, their content becomes no more unique, specialised or customised as the billions of clips that inhabit the entire community. This can also become problematic for content owners who want to increase web traffic, as YouTube benefits from the video hits. StreamMP holds the advantage here as the player can be embed within your site and does not divert back to a video hosting website. The player is also customisable enabling the opportunity for the content owner to brand the players face, features and functionality to match the brand.
If a content owner takes branding, web traffic and audience figures seriously, then monetisation and other advertising options would most likely be the next step forward. Video hosting websites as well as YouTube really do take the wheel from the content owner here. Not only has it become increasingly difficult to secure monetisation within YouTube, but the adverts that appear on your content will be non-consented, as will the ads that appear as thumbnails alongside the player, or amongst your competitor’s thumbnails who may be releasing content on a similar subject. Therefore there is a lot more to be gained through managing and dictating your own commercial affairs, especially if you are working within a competitive environment or simply want to take advantage of more advertising opportunities.
The third distinguishing component and possibly the most important is the access to analytics and statistical data. Only by having access to relevant, current and comprehensive analytics can a content owner reflect on their online video strategy and implement fundamental changes that work with the habits and attitudes of their audiences. This year YouTube added a very basic analytics function giving users access to the number of views over time as well as couple of other statistics such as “likes” and “dislikes”, analytical data that would most probably fall short of the requirements of even the smaller content owner today. In comparison this is where StreamMP really wears the crown, giving access to detailed statistics covering location, average viewing time, player impressions ratio as well as content drop off statistics that paint a clearer picture of your audience.
The truth is that when it comes to the components that help drive an online video strategy, YouTube lacks the support and opportunity that aids development. There is however an important reason for this and one that is often forgotten. YouTube and similar rival video hosting sites have never hid the fact that they are primarily a C2C service. It works as a very democratic community that restricts commercial individualism, something that is absolutely critical to a content owner who is distributing online. I would always recommend the use of a YouTube channel for SEO purposes, as it’s always a great idea to duplicate content on multiple platforms to simply increase online presence. But when it comes to utilising your content with the desire to build audiences and enhance engagement, choose a media platform that can represent your brand and better still, choose a media platform that can represent your audience through great statistics and detailed analytics.
StreamUK CEO Duncan Burbidge announced the latest in a line of StreamMP developments during an interview with TV Bay Magazine & www.broadcastshow.com at BVE North 2011.
